Diana Verde Nieto
Bouwen aan een groen merk
Sessie 1.5
Wie niet bouwt aan een groen merk en duurzaamheid niet centraal stelt in de strategische marketing, is de verliezer van morgen. Vanuit London, New York, Madrid, Milaan en Shanghai adviseert Diana Verde Nieto tal van toonaangevende multinationals.
Met tevens:
- Carlo Verhart, hoofd Communicatie MAB
- Rob de Jong, directeur Leyten
- Anke van Hal, Nyenrode en TU Delft (sessieleider)
Regarded by her peers as a pioneer in sustainability, Diana’s background sees the intersection of over fourteen years’ marketing communications experience with deep sustainability expertise.
Diana founded Clownfish in London in 2002, with the vision of creating a consultancy that puts people, planet and profit at the heart of its business philosophy. Recognising that businesses, whether big or small, could be a force for good, Clownfish was born to help clients benefit from delivering practical solutions to the environmental and social challenges
we face today.
One of the first consultancies to specialise in sustainability and communications, Clownfish has built an enviable client portfolio that includes some of the world’s top brands and companies - Unilever, Coca-Cola, Reebok, Timberland and InterfaceFLOR. In 2007, Clownfish opened the New York operation, and in November 2008, the Shanghai office.
Diana’s entrepreneurial talent has taken the company from a niche London based consultancy to a global brand known for innovative thinking and creativity in the field of sustainability. The commercial value of Clownfish was recognised by Aegis Media, who in October 2008 acquired a majority stake in the company. As part of the Isobar network, Clownfish has reach into 38 markets and is able to deliver its promise of global vision combined with local execution.
Diana has set up Clownfish operation in Shanghai, using her extensive expertise in applying best practice on sustainability and brand reputation to companies operating in the dynamic and fast-growing Chinese economy.
Alongside her role as CEO of Clownfish, Diana has been trained by Al Gore at the Climate Project Summit, advised the Chartered Institute of Marketing's Sustainable Programme, and worked closely with a number of not-for-profit organisations, including WWF, Climate Group, Clinton Global Initiative, Tomorrow’s Company, United Nations Environmental Programme, British Government and European Union.
Diana founded Clownfish in London in 2002, with the vision of creating a consultancy that puts people, planet and profit at the heart of its business philosophy. Recognising that businesses, whether big or small, could be a force for good, Clownfish was born to help clients benefit from delivering practical solutions to the environmental and social challenges
we face today.
One of the first consultancies to specialise in sustainability and communications, Clownfish has built an enviable client portfolio that includes some of the world’s top brands and companies - Unilever, Coca-Cola, Reebok, Timberland and InterfaceFLOR. In 2007, Clownfish opened the New York operation, and in November 2008, the Shanghai office.
Diana’s entrepreneurial talent has taken the company from a niche London based consultancy to a global brand known for innovative thinking and creativity in the field of sustainability. The commercial value of Clownfish was recognised by Aegis Media, who in October 2008 acquired a majority stake in the company. As part of the Isobar network, Clownfish has reach into 38 markets and is able to deliver its promise of global vision combined with local execution.
Diana has set up Clownfish operation in Shanghai, using her extensive expertise in applying best practice on sustainability and brand reputation to companies operating in the dynamic and fast-growing Chinese economy.
Alongside her role as CEO of Clownfish, Diana has been trained by Al Gore at the Climate Project Summit, advised the Chartered Institute of Marketing's Sustainable Programme, and worked closely with a number of not-for-profit organisations, including WWF, Climate Group, Clinton Global Initiative, Tomorrow’s Company, United Nations Environmental Programme, British Government and European Union.